Kenya Seeks to Re-Evaluate Its Magical Kenya' Brand As Regional Competition Heats Up
Kenya has appointed a 23-member taskforce to overhaul the “Magical Kenya” brand and position the tourism sector for growth and record revenues. The panel also includes Monali Shah, a marketing [...]
Bayern Munich Ends Sponsorship Deal With Rwanda
Top-tier German football club, FC Bayern Munich, is ending its sponsorship agreement with Rwanda following mounting opposition from fans and human rights groups. While the commercial sponsorship is being phased [...]First Ritz-Carlton Safari Lodge in Africa to Open in the Maasai Mara
Zanzibar, Bali, and the Real Test of Tourism: Who Owns the Upside?
How one island built a global tourism brand and why Africa must go further by building inclusive prosperity. Bali and Zanzibar are two of the most naturally and culturally gifted [...]
Hyatt Hotels Aims for 50% Growth in Africa in 5 Years
American multinational hospitality company Hyatt Hotels Resorts has announced that it expects around 50% rooms growth across new and existing markets in Africa by the end of 2030. “Last year marked [...]
Translocation of 21 Black Rhinos to Cost KSh 14 million
Kenya has started the translocation of 21 critically endangered black rhinos to establish a new breeding population at Segera Conservancy, an exercise estimated to cost the government KSh 14 million. This strategic move [...]Hospitality Sector on Recovery Track as Bed Nights Occupancy Crosses 10 Million
Bed nights occupancy in the hospitality industry rose to 10.2 million in 2024, from 8.6 million the year before, contributing to an occupancy rate of 28.9%, the Kenya National Bureau [...]Serena Hotels Resumes Dividends After 5-Year Hiatus
TPS Eastern Africa PLC, which operates Serena Hotels, has reinstated its dividend payout after a five-year hiatus, declaring a KSh 0.35 per share dividend for FY2024, matching its last distribution [...]
Dangote-Backed Travel Firm Acquires Kenya's Oldest Tour Company
Africa Travel Investments, a tourism investment firm backed by Africa’s richest man — Aliko Dangote — has acquired Kenya's oldest tour company Pollman’s Tours and Safaris. “With regard to the [...]Kenya Has Over 4,300 Hotel Rooms in Pipeline Amid Africa’s Hospitality Boom
Kenya has 4,344 hotel rooms in development across multiple projects, placing it sixth in Africa’s hotel construction rankings as the continent experiences record-breaking growth in hospitality investments. “According to the [...]Marriott Debuts The Ritz-Carlton in Kenya as it Expands Safari Portfolio
Marriott International is set to open two luxury safari camps in Kenya in 2025 and early 2026, including a debut The Ritz-Carlton safari property. “The growth of our luxury safari [...]EAC Experiments with Collective Marketing as it Targets 11 Million Tourists
The East African Community (EAC) will, for the first time, participate as an entity at the International Tourism Bourse (ITB) Berlin, the world’s largest tourism trade fair, from 4th [...]
