Shoprite has opened its maiden outlet at Westgate Mall, paving way for its presence in the competitive Kenyan market.
The 50,000-square-feet flagship store, which was signed up by Knight Frank Kenya as the anchor tenant for Westgate Shopping Mall is fitted out to the latest specification of Shoprite’s premium ‘Checkers’ brand.
It operates more than 2700 stores in 14 countries outside of South Africa as it offers a diversified product range and consistent value for shoppers in the Kenyan market.
The retailer has entered the country to strengthen its position in East Africa, with Kenya being the region’s strongest economy.
“We are delighted that Shoprite has chosen to launch in Kenya with the premium Checkers level of fit-out at the Westgate Shopping Mall, and I believe shoppers will be impressed by the quality of this fantastic new store – a real first for Kenya,” said Ben Woodhams, Knight Frank Kenya’s Managing Director.
In early 2019, Shoprite will open at Garden City and will follow up on other opportunities in the city as they become available, in addition to the potential for future expansion outside of the capital.