Safaricom has launched a music streaming android App dubbed “SONGA by Safaricom” saying this will offer an additional platform for local artistes to sell their music.
“We are excited to launch yet another service that will provide an additional revenue stream to Kenyan artistes and increase their earnings,” said Ms. Mulinge, the Telco’s marketing director.
In a statement, the telco claims the app curates, codifies and classifies vernacular, local and world class international music catalogue with over two million songs from over 400,000 artistes.
The app has a subscription plan from Sh 25/= a day, Sh150/= weekly or Sh 499/= monthly.
Safaricom also says they have concluded agreements with major international and African music labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia, and is at an advanced stage of negotiation with other labels.