Kenya Tourism Board (KTB) has appointed John Chirchir as its acting Chief Executive Officer (CEO).
Mr Chirchir replaces the outgoing CEO, Dr Betty Radier, who has completed serving her full term of six years at the helm of the marketing agency since 2016.
During her tenure, Dr Radier oversaw key programs, including the evaluation and listing of the Magical Kenya Signature Experience (MKSE), leveraging partnerships as well upscaling the use of digital marketing.
KTB chairperson Joanne Mwangi-Yelbert termed Radier’s tenure a successful one, having seen through a strong destination brand with global recognition
“Her six years in office helped to positively profile the destination globally and I strongly believe that the incoming acting CEO will build on this to take the destination to the next level,” said Ms Mwangi-Yelbert.
Previously, Mr Chirchir has been serving as the Digital Marketing Manager at the agency.
He has extensive knowledge on destination marketing spanning over 20 years and has championed marketing programes in Kenya’s tourist key source markets of Europe, Emerging, Africa and the US.
He holds a Master’s Degree in Hotel and Tourism Management, a Bachelor of Commerce in marketing and a postgraduate Diploma in digital marketing.