Facebook is planning to merge its essential messaging infrastructure of WhatsApp, Instagram and Facebook Messenger services, according to the New York Times.
Once the plans are implemented for the first time more than 2.6 billion users of the three messaging networks will communicate across the platforms.
In a statement seen by NYT, Facebook said it wants to “build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.”
Mark Zuckerberg, Facebook’s Chief Executive, is driving the initiative. He has further directed incorporation of end-to-end-encryption into these apps, a move aiming to boost security and protect privacy rights of the company’s customers.
“We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” Facebook added.
However, the three services will operate as stand-alone apps with its underlying technical infrastructure unified, the report said, citing four individuals involved in the effort.
These entire efforts o stitch the app’s infrastructure together are focused to increase Facebook’s utility and engage users more in the company’s ecosystem.
Increased interaction of people on Facebook’s apps will boost advertising business and eventually generate revenue services, the people involved in the effort indicated.
However, the current move is a complete departure from the earlier decision by the Facebook boss to keep WhatsApp and Instagram as independent entities.