General Manager, Retail Business Development, Britam Group, Kenya
Beth Jomo is General Manager of Britam Group’s retail and commercial segments. She leads the insurance agency’s business development strategy and is also responsible for the distribution strategy and channel management of Britam’s Financial Advisory unit which is supported by a network of 2,200 agents across 31 branches coupled with the Independent Financial Advisory (IFA) Network of 1,500 agents. She has been instrumental in driving customer acquisition and revenue growth of the Company’s retail product portfolio, which includes Individual Life Assurance products, pre- and post retirement Pension products, Investment and Wealth Management Solutions, Health/Medical Insurance Products and General Insurance Products (Motor and Non-Motor).
Beth’s achievements include introducing the firm’s Investment Linked product line, which grew under her leadership to command 26 percent of market share in less than four years. She has led the retention and growth of the firm’s Individual Life products portfolio, retaining market leadership with a market share of 29 percent. She also has championed Britam’s sustainability by growing its Youth Segment to 21 percent of the Retail Life Portfolio.
Passionate about innovation, Beth has helped advance Digital channels for Britam Life (USSD, Buyonline and Mobile app), working with developers and process owners on proof of concepts, technical designs and user journey mapping, regulatory engagements, and go-to-market and benefits realization. She also established the tele-sales function which successfully grew conversion of digital leads from two percent to 17 percent. In the area of process innovation, she led the pilot and rollout of an E-policy document, a first for the insurance industry. The E-policy is utilized by more than 150,000 Britam Life clients, and has been adopted as an industrywide innovation.
Recognizing the potential of partnerships, she has facilitated key relationships for the firm including with Cellulant through the Tingg App which promotes Britam products to over 250,000 new customers. Another notable partnership is Lipa na Bonga, which enables customers to pay their premiums through Bonga points (Safaricom loyalty points)—another industry first.
Beth is an advocate for youth financial literacy. In 2019, she partnered with Comedian Eddie Butita and a group of artists to run a program dubbed “Eddie Butita Campus Tour” that focused on financial literacy, talent monetization and career readiness; the program reached more than 30,000 university students. She also serves as a mentor for the Presidential Digitalent Program, an internship program that develops the ICT talent pool in Kenya.