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Amazon to Expand to Africa in 2023

Eunniah MbabazibyEunniah Mbabazi
June 20, 2022
in African News, Global News
Reading Time: 2 mins read
Amazon to Launch into 5 New Countries between 2022 &2023

Amazon is planning to expand into five countries across Africa, Europe, and South America, while maintaining its base in the United States according to reports by the Business Insider.

The five countries are Belgium, Chile, Colombia, Nigeria, and South Africa.

Amazon, which currently runs in 20 different countries, is investing in long-term growth while it scales up its US-based outlet.

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It said the timing of the rollouts in a detailed timeline would be between 2022 and 2023.

Belgium’s marketplace, called Project Red Devil, is slated for late September 2022, the one in Colombia, dubbed Project Salsa, is scheduled for February 2023.

South Africa, codenamed Project Fela, is also expected in February 2023, the marketplace in Nigeria is due to launch in April 2023. That project shares the codename Project Fela with South Africa.

Chile is planned for April 2023, too. It shares the Project Salsa name with Colombia.

See Also:

Amazon Set to Launch an AWS Local Zone in Kenya


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