Twiga’s Board of Directors has announced the appointment of Yebeltal Getachew as East Africa’s Chief Executive Officer with effect from 3rd May 2021.
Yebeltal Getachew is tasked with leading the commercial growth and expansion of the company’s business in Kenya and across the borders into the wider East Africa market, in line with the company’s strategic goals.
He has previously served as Coca-Cola’s Country Manager in Tanzania, Ethiopia, Eritrea, Uganda, and Mozambique and later Managing Director / Vice President in the Nigeria business.
Yebeltal Getachew has a Bachelor of Science in International Business Administration from USIU, a Master of Business Administration from Edinburgh Business School and an Executive Coca-Cola Signature MBA from Harvard Business School.
Twiga is a B2B e-commerce company aiming to modernize Africa’s Urban based informal retail through technology to transform the value chain for both fresh produce and manufactured goods.
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