Wowzi, an internet-based Kenyan startup has secured a total of US$3.2 million from investors over the last few months, part of which includes a recently concluded US$2 million seed round that was led by the Africa-focused venture capital firm 4DX Ventures. This was preceded by a $1.2 million pre-seed round.
The startup plans to use the new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa.
Wowzi connects social media users with advertisers and provides consumer insights
Other investors in the seed round were To.org, Golden Palm Investments, LoftyInc Capital, Afropreneur Angels and Future Africa.
Andela co-founder Christina Sass and former Andela executives Jessica Chervin, Justin Ziegler, as well as Johnny Falla, who currently serves as chief development and growth officer at Wowzi, took part in the round too.
Wowzi plans to use the new investment to set up operations in Ghana, Nigeria and South Africa, seeking growth opportunities beyond Kenya, Uganda and Tanzania, where it currently has a physical presence. It plans to use these new hubs to enter more countries across the continent.