According to the Brand Finance classification 2017, US company Google emerged top among the World’s Most Valuable Brand list in terms of communications and information technology companies for 2017 with a monetary valuation of $109.4 Billion in 2017, compared to $88.17 Billion in 2016.
Apple dropped to the second place, falling from its 2016 number one spot. The company’s monetary valuation declined to $107.1 Billion in 2017, compared to $145.9 Billion in 2016.
Amazon was on third place with a monetary value of $106.3 Billion compared to $69.6 Billion in 2016.
AT&T took the fourth place, with a monetary value of $87.01 Billion in 2017, an increase from its $59.9 Billion valuation in 2016, followed by Microsoft, valued at $76.2 Billion in 2017 from $67.2 Billion in 2016.
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Samsung Group was ranked sixth among the world’s most valuable brands with a monetary value of $66.2 Billion in 2017 compared to $58.6 Billion in 2016, followed by Verizon in seventh place with a valuation of $65.8 Billion in 2017 from $ 63.1 Billion in 2016.
Social Media platform, Facebook was ranked eighth with a valuation of $61.9 Billion in 2017 compared to $34 Billion in 2016.
China Mobile came in ninth place with a monetary value estimated at $46.7 Billion in 2017 compared to $9.8 Billion last year, followed by T (Deutsche Telekom) with a monetary value of $36.4 Billion in 2017, compared to $33.1 Billion in 2016.
