WhatsApp has limited the number of times one can forward a message to only five chats at once in a bid to curb viral misinformation.
The global messaging app, owned by Facebook, said the decision was arrived after it carefully evaluated the pilot test and listened to user feedback over a six-month period.
The move will enable its 1.5 billion users to “focus on private messaging with close contacts.”
WhatsApp will “continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content,” it said in a statement.
“We built WhatsApp as a private messaging app – a simple, secure, and reliable way to communicate with friends and family. And as we’ve added new features, we’ve been careful to try and keep that feeling of intimacy, which people say they love,” it added.