Vivo Energy Kenya, a retailer of Shell-branded fuel products, sold nearly a quarter of all petrol, diesel, and kerosene in the fiscal year ended June 2022, reflecting the impact of its extensive impact across the country.
According to the most recent industry data from the Energy and Petroleum Regulatory Authority (Epra), Vivo Energy sold 1.367 billion litres or 23.83 per cent of the fuel imported into Kenya during the review period.
The high volumes reflect Vivo’s extensive nationwide presence, which has allowed the retailer to dominate the fuel market ahead of its closest competitors, TotalEnergies Marketing Kenya Plc and Rubis Energy Kenya Plc.
TotalEnergies sold 992.46 million litres of fuel, or 17 per cent of the total, while Rubis sold 574.93 million litres of petroleum products or 10.02 per cent.
In its most recent expansion plans, Vivo announced plans to open 20 additional fuel stations across the country by the end of last year.
Small independent dealers primarily serving the rural economy accounted for 17 per cent of total fuel sales in the year under review or 975.4 million litres.
According to the data, Vivo, TotalEnergies, and Rubis accounted for slightly more than half of the fuel sold in the country.
Vivo’s high sales increased its revenue by KES 27 billion in the six months that ended in June of last year.
Its parent company, Vivo Energy Group Plc, reported that the Kenyan operations generated KES 114 billion ($924 million) in revenue in the first half of last year, a 30.6 per cent increase from KES 87 billion ($707 million) in the same period the previous year.
“Total net domestic sales of petroleum products increased 11 percent to 5.2 million tonnes which are attributed to the robust recovery of the economy in 2021 fueling demand for the products,” the energy regulator says in the 2021/22 financial year report.
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