Uber has released data on some consumer trends for its cab-hailing, and food delivery service in Kenya.
- The longest trip in Kenya was 549kms for a 4w drive vehicle, and 520km for a 2w vehicle.
- The highest fare earned by a driver for a single trip was KShs. 15, 600.
- In August 2023, trips to airports spiked by 71.3%.
In a statement, the ride hailing company said that demand for business trips on Uber for Business saw a 10.96% year on year increase, with 9am being the most popular time.
For its food delivery service, Uber’s data shows that Kenyans prefer American and African cuisine. The most ordered meals on Uber Eats were KFC’s Streetwise 2 and 3, followed by the Full Java House Breakfast, according to the data.
Kenyans also order mostly on Fridays and Sundays, at 7pm, 6pm and 1pm.
The demand for deliveries has allowed both companies to explore other items. Uber Eats reported that some customers have ordered sanitary products like towels and soaps, and flowers such as roses.
“Whether it’s to order a meal for friends and loved ones or access grocery, pharmacy or retail items, we are pleased to leverage our tech and logistics expertise to become Kenyans’ choice to access the day to day items they need,” said Uber Eats General Manager, Kui Mbugua.
Nairobi, Mombasa, and Nakuru cities remain the most popular operation centers for the service.
In August 2023, the ride hailing company rolled out an electric motorbike service in Kenya, the first on the continent. The company plans to be a zero-emission company by 2040.
Ride hailing services are increasing car travel and hence carbon emissions, according to a 2020 study on their effect in the US market. The study found that such trips increase climate pollution by 69%, compared to the trips they displace.
