Leading regional retail Chain, Tuskys Supermarkets, has won a tender to serve food to more than 10,000 KCB Foundation Tujiajiri program interns who will be graduating at an event that will be graced by President Uhuru Kenyatta next Tuesday.
Tuskys clinched the tender amongst a host of other bidders thanks to its innovative Deli section that has been a trademark in more than half of its 55 branches spread countrywide.
The Deli culture where Tuskys was a pioneer in the retail sphere with the ‘Fresh Concepts,’ has gained popularity in the sector that was innovated to keep up with modern consumer trends. It gives customers an option of purchasing their favourite foods in portions of whatever amounts.
“Unlike hotels and restaurants where the price of a particular dish is fixed, the deli gives customers a chance to get whatever they want based on the amount they have. This is one of our best innovations that now rules the sector. We are upbeat about this coming event that is yet another opportunity for us to do what we do best ,” said Tuskys Deli Manager Herbert Sibanda.
At the event organized by KCB Foundation Tujiajiri program, the Chain is expected to feed over 10,000 attendees who will be packed at Kasarani Stadium’s Indoor Arena.
“We have the capacity to deliver and exceed expectations on this one. We have in the past graced several high profile and dynamic events through our Outside Catering Unit,” Sibanda added.
The event will see 10000 interns graduate from KCB Foundation’s Youth empowerment programme dubbed Tujiajiri which was launched early last year to empower budding entrepreneurs to scale and upscale their business ventures.
The program includes a 12 month incubation period where entrepreneurs will have access to incubation and mentor-ship resources. Entrepreneurs as well enjoy discounted financing to support business growth and are also linked to mentors, financial advisors and investors.
Some of the Tujiajiri beneficiaries who have been receiving training in various Tuskys branches at the Deli section, will get a chance to showcase the Deli on Wheels, a food truck/Tuk Tuk fully fitted with all kitchen equipment where live cooking can be done anywhere.
Tuskys was recently ranked among Top 20 elite brands in the region in the 2016/2017 Superbrands East Africa Edition done in conjunction with London-based Centre for Brand Analysis. Results were based consumer surveys and their perceptions about specific brands.
“We pledge to continuously improve and innovate solutions that respond to the needs of our customers. I thank KCB Foundation for having confidence in us to deliver on such high-profile event,” said the company’s CEO Dan Githua.
