Three Kenyan brands; Tuskys Supermarkets, Telco Safaricom and Citizen have received global commendation at the prestigious 4th World Branding Awards held at the Kensington Palace in London last week.
Tuskys won the Kenya Supermarket Brand of the Year category while Citizen TV won best brand award in the Media category and Safaricom won in the Telco category.
The World Branding Awards is the premier awards of the World Branding Forum for corporates drawn from the Commonwealth and beyond.
The World Branding Awards is recognised as the ultimate global brand recognition accolade have previously seen global brands such as Apple, Coca-Cola, Louis Vuitton, McDonald’s and Mercedes-Benz among others pick overall and category trophies.
“The awards celebrate the achievements of some of the greatest brands around the planet. All 245 winners have shown that they are at the very top of their branding game. With so many in competition, it is difficult for brands to win in their respective categories,” said Richard Rowles, Chairman of the World Branding Forum.
“Due to another successful campaign, this year saw an increase in participation of the awards. Over 135,000 consumers from around the world voted for more than 3,000 brands from 35 countries. Not all categories are awarded and some countries do not have enough brands to qualify,” said Peter Pek, Chief Executive of the Forum.
All the Winners, selected from over 2,800 nominated brands are judged through three streams: brand valuation, consumer market research, and an open public online voting.
Global tier winners included Apple, Beijing Tong Ren Tang, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L’Oréal, Louis Vuitton, McDonald’s, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Schwarzkopf, Starbucks, Umbro, VISA and Yakult. Regional winners included the likes of Ajinomoto, Giordano, Indomie, Isetan, Kikkoman, MTN, RAK Ceramics, Sa Sa, Shangri-La, Uniqlo and Zara.
