Tusker Mattresses last week launched a community program dubbed ‘Tuskys in The Community’ with the aim of enhancing the lives of the disadvantaged people in society. The initiative, worth over Sh30 million, is also celebrating the legacy of the company’s founder Mzee Joram Kamau.
The launch comes at a time when the company is also supporting small local manufacturers through an initiative that gives them preferential treatment when it comes to supplying products to the retailer.
Tuskys Supermarket also carried out an initiative to give back to the community through the Gigantic Sale Grand Finale which took place from 29 August to 2 September in select stores.
The Community Initiative
The community initiative is focused on education and early childhood development. For instance, the company has been involved in restoring Lengenet Primary School in Rongai where the founder’s children first went to school. The rehabilitation process entailed getting new desks for the school and educational materials.
Tuskys chief executive Dan Githua said the initiative is a joint effort of the retailer’s staff, suppliers, and customers who are willing to make a difference in society.
“As an organization, we are investing more than Sh 30million to kick off the Tuskys in The Community platform which will afford us a structured path to make a difference in the society. Through the initiative, we shall be living the values left behind by our founder Mzee Joram Kamau,” he said.
The initiative will also be rolled out in Nyanza, Coast, Meru, and Thika.