Truecaller has integrated artificial intelligence (AI) into its service to provide users with ‘deeper contextual insights’ on incoming calls, the global caller ID service said on Thursday.
- •In addition to showing the caller’s name, the new feature will include AI summaries of user comments among other features.
- •The company says the real-time intelligence will help flag potential fraud and identify likely spam calls, as well as suggesting relevant business categories.
- •The scale and sophistication of phone scams are growing rapidly with Truecaller identifying more than 56 billion spam and fraud calls in 2024.
“People hesitate to answer unknown calls because they lack context and in today’s world, context is everything,” said Rishit Jhunjhunwala, Global CEO of Truecaller. “Truecaller was built to solve this: not just to identify who’s calling, but to help you understand why. Knowing ‘who’ is calling is only part of the story.”
In addition to the summaries, the AI feature will alert users of suspicious behaviour, classify businesses, and identify numbers as “likely a business” or “likely important”, even if there is not enough community feedback.
With over 450 million active users across 190+ countries, Truecaller is leveraging its “immense stream of real-time, community-driven feedback” to train its AI to detect fraud, spoofing and robocalls.
