Truecaller has appointed digital marketing firm 365 Digital as the exclusive reseller of its advertising inventory in Kenya and South Africa.
- •The agreement gives 365 Digital responsibility for local sales and advertiser engagement for Truecaller Ads in both countries.
- •Brands and agencies will be able to buy advertising directly through the reseller, accessing mobile-first ad placements integrated within the Truecaller app.
- •Truecaller, which is listed on Nasdaq Stockholm, says it identified 68 billion spam and fraud calls in 2025 and has surpassed one billion total downloads since launch.
Advertising is Truecaller’s primary source of revenue, with the company stating that its ad platform delivers around five billion impressions daily worldwide. 365 Digital, which operates across digital marketing and commerce media in Africa, will integrate Truecaller’s first-party user data and ad formats with its own local market execution capabilities.
