Key Highlights and Initiatives
2010; Appointed Safaricom CEO
2012-Launch of Mshwari in partnership with (CBA now NCBA)
2013-Lipa na Mpesa, Linda Jamii micro health insurance
2014- National Police Surveillance Project, Spark Fund-has invested in Sendy, Lynk,Eneza Education
2015-KCB Mpesa, Hakikisha, Mpesa servers migration from Germany to Kenya
2017 Masoko, M-PESA 1Tap, Daraja API for M-PESA integration, Innovation lab
2018-Paypal, Western Union Partnerships, Songa Music, Timiza
2019-Fuliza, AliExpress, Equity Bank partnership
Bob the Scale-up & Partnerships master
Operational Scalability
- •Continued to build robust infrastructure by spending between KES 26b and 38b annually on CAPEX
- •Migrated M-PESA servers to Kenya
- •Daraja M-PESA API
Focus on self-service by customers
- •Hakikisha
- •Short code 456 for reversal of erroneous M-PESA transactions
- •Safaricom self-service platform
- •Safaricom app
Partnerships
- •Local -Government of Kenya security project, Mshwari, KCB M-PESA with KCB, Fuliza with CBA and KCB,Equity Bank
- •Regional – MTN Rwanda, MTN Uganda, Vodacom Tanzania for M-PESA transactions
- •Global- Paypal, Western Union,AliExpress
- •Hybrid- Safaricom Academy partnership Moringa,Edureka, Strathmore university to train staff on digital skills
| 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | |
| Customer Number(millions) | 17.16 | 19.1 | 19.4 | 21.57 | 23.35 | 25 | 28.1 | 29.6 | 31.8 |
| Revenue(KES billions) | 94.8 | 107 | 124.2 | 144.6 | 163.3 | 196.5 | 212.8 | 233 | 240 |
| Profit (KES billions) | 13.1 | 12.6 | 17.5 | 23 | 31.8 | 38 | 48 | 55 | 63.4 |
| Profit margin | 14% | 12% | 14% | 16% | 19% | 19% | 23% | 24% | 26% |
| Agents | 24,000 | 39,400 | 65,547 | 81,025 | 85,756 | 100,744 | 136,000 | 156,000 | 166,000 |
| Mpesa Revenue (KES billions) | 11.78 | 16.87 | 21.84 | 26.5 | 32.6 | 41.5 | 55 | 62.9 | 74.99 |
