The Kenyan Wallstreet team recently had a chat with Jason Reynard, the CEO of Bollore’s East Africa Region to talk about the current situation of the region’s transport and logistics industry as well as what the future looks like. Jason shared his insights with respect to the evolution of the space over the last few years, the effects of the Standard Gauge Railway (SGR) and how technology is shaping the industry.
Bolloré’s history in Kenya goes back 50 years with the founding of Transami a logistics household in the country back then. In the late 1990s, the Bolloré family bought the equity of Transami thus rebranding to SDV Transami and later rebranded to Bolloré Transport and Logistics in 2016.
Jason says that they focus on the logistics and port business operating in Kenya, Uganda, South Sudan, Democratic Republic of Congo (DRC), Ethiopia, Somalia, and Sudan. Operations in Kenya include maritime under EACS brand, sea freight import and export, land transportation, container freight station in Mombasa, customs clearance, and commodity management such as tea and coffee.
The last six years have seen Bolloré restructure operations to cut down expenses and optimize operations. In this case, Bolloré introduced supply chain management and contract logistics – managing stocks on behalf of clients in their premises or Bollore warehouses.