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    Tariff Tensions and Trade Shifts are Reshaping Global Supply Chains

    Chelsy
    By Chelsy Maina
    - July 14, 2025
    - July 14, 2025
    AnalysisMacroeconomicsTrade
    Tariff Tensions and Trade Shifts are Reshaping Global Supply Chains

    The 14% surge in U.S. imports during the first quarter of 2025 wasn’t fueled by booming consumer demand or economic strength- it was a frantic race against time, as importers rushed to bring in goods ahead of looming tariffs.

    • •As Washington prepared a fresh wave of broad-based tariffs targeting key imports, businesses rushed to accelerate shipments- skewing trade figures and triggering ripple effects now being felt across global supply chains.
    • •What appeared, on the surface, as a strong showing in global trade may, in retrospect, be the beginning of a turbulent correction period.
    • •The real test lies in whether global trade can find its footing again, not just in numbers, but in stability, cooperation, and inclusivity.

    UNCTAD’s Global Trade Update- July 2025, reports that global trade grew by 1.5% in the first quarter of the year, with the United States accounting for a significant share of that increase. American import growth outpaced all major economies, contributing significantly to the US $ 230 billion expansion in global goods trade in the first half of the year. However, this surge was not driven by sustained demand but by urgent anticipatory behaviour- companies rushing to bring in goods before new tariff measures took effect. These included a 10% baseline tariff and additional product-specific duties targeting steel, aluminium, and potentially the automotive sector.

    The short-term result was a dramatic widening of the U.S. trade deficit, which now stands as one of the largest global economies. In Q1 2025 alone, the deficit with China reached US$ 360 billion on an annualized basis, with similar increases seen in bilateral deficits with the European Union (US$ 276 billion), Mexico (US $ 209 billion), and Vietnam (US$ 116 billion). These gaps have not only reignited debates around structural imbalances in U.S. trade policy but have also triggered fresh anxiety among its trading partners, particularly as retaliatory measures loom on the horizon.

    The implications extend far beyond the United States. European exports, for instance, grew by 6% in Q1 2025, a performance that was partly boosted by the surge in American demand. China, too, registered a modest 1% growth in exports despite a 4% decline in imports, suggesting that increased shipments to the U.S. may have offset some domestic trade weakness. Still, these short-term gains mask more troubling underlying vulnerabilities. As the U.S. transitions from import front-loading tariff enforcement, many suppliers in Asia and Europe now face reduced future orders, higher uncertainty, and the threat of retaliatory barriers.

    Developing economies are especially vulnerable to the fallout. India and the Republic of Korea, both significant players in global supply chains, experienced export contractions of 4% and 5%, respectively, during Q1. South-South trade also underperformed, particularly when East Asia is excluded. While Africa and a few other regions posted stronger export numbers, the broader trend suggests that developing countries remain on the receiving end of policy-driven trade shocks they did not initiate but cannot escape. These nations face an increasingly fragmented trading environment, where sudden shifts in policy in one large economy can displace years of export planning and investment.

    Layered over this are the mounting risks of retaliation. Although foreign responses to U.S. tariffs have so far been muted, trade experts warn that this restraint may not last. The European Union, for example, has already hinted at the possibility of countermeasures should tariffs expand to sectors such as automotive parts or green technologies. The risk is not just bilateral conflict, but a wider escalation that could pull in third-party countries and reshape regional alliances, forcing smaller economies to choose sides or face collateral damage.

    Beyond the threat of direct retaliation, a quieter shift is reshaping global trade: governments are increasingly adopting inward-looking industrial policies, from subsidies to export controls, that, while aimed at resilience, are fragmenting supply chains and raising new barriers. This growing trend is straining global integration, as firms wrestle with the tension between reshoring ambitions and the realities of deeply interconnected production networks. UNCTAD data shows nearshoring has declined, whereas trade concentration remains high- leaving the system more fragile.

    Already, early Q2 figures point to a sharp drop in U.S. imports as new tariffs take hold, dampening global demand and threatening export-reliant economies. With key freight indices still trailing 2024 levels and economic growth slowing across major regions, the second half of 2025 may see the effects of Q1’s artificial trade bump fade into a broader correction. What looked like momentum was, in many ways, a rush to get ahead of disruption, not a sign of sustained recovery.

    For many economies, especially those with limited buffers, the challenge now is navigating an increasingly volatile system shaped by unilateral decisions and reactive policies. The real test lies in whether global trade can find its footing again, not just in numbers, but in stability, cooperation, and inclusivity.

    The Kenyan Wall Street

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