In a landscape where innovation reigns supreme, Smith Aegis PLC stands tall as a beacon of creativity and excellence. Founded by the visionary Eric Waibochi, this company epitomizes the spirit of innovation that fuels its success. As we delve deeper into this remarkable story, you’ll get to know the driving force behind it all: Eric’s passion for brand impact.
Eric Waibochi, the founder, embarked on this journey in his early 20s with a dream of making a significant impact in his chosen industry. Like many university students, he sought financial success, but he also had a strong academic background as a designer and his entrepreneurial spirit was equally remarkable, as evidenced by his burgeoning passion. So, why the name Smith Aegis instead of his own? The name “Smith” conjures images of crafting hot metal, while “Aegis” exudes protection, boldness and strength. Together, they signify a company that brings the “heat” and has the backbone to defend and support its clients’ brands.
The Company: Where Dreams Become Reality
Smith Aegis represents Eric’s journey from being an intern to becoming his own boss. His internship experience planted the seed of daring and venturing into uncharted territories. He dove headfirst into the worlds of graphic design and digital marketing, realizing that these were the essential building blocks for his dream. The company’s work culture mirrors Eric’s beliefs, comprising youthful, passionate, and resilient employees—a dream team, if you will. Open communication and an accessible office, where employees can freely seek answers, define the core values that govern their behavior and relationships, both internally and with clients and partners.
Reflecting on its journey, Smith Aegis, now a half-decade old, has come a long way since its establishment in Kenya in 2014 and its official setup in 2018. It has evolved into a collective of alpha eccentrics, imaginative storytellers, and skilled business boosters. This transformation has strengthened the connection between their clients’ brands and their target audience.
The company’s impressive portfolio boasts collaborations with esteemed brands such as Britam Assurance, Casio MEA, Liquid Intelligent Technologies, The HALO trust, RESCA, Alibaba and Africa’s Business Heroes, to name just a few. You might wonder why such renowned brands choose to work with them. The answer is simple: Smith Aegis lets its work do the talking. Their commitment to transparency and the pride and charisma they infuse into every project, along with their professionalism, is their recipe for success. Smith Aegis leads the way, inspiring even the industry veterans to follow.
Impact: Awards, Recognition, and Global Reach
Smith Aegis’s reputation is built on a foundation of awards and industry recognition. It is a verified agency acknowledged by the Kenya National Chambers of Commerce, renowned platforms like Clutch, Sortlist, True Firms and TDA and has earned the coveted title of the Best Integrated Marketing and Advertising Agency in the Middle and Eastern Africa Awards. Smith has been featured in publications like Nation Africa, MEA Awards, and Bizna Kenya, showcasing their global clientele footprint spanning Kenya, Nigeria, Rwanda, South Africa, Brazil, the USA, Israel, the UAE, Australia, China and many other places. Their unique approach has allowed them to connect brands with over 100 million individuals, making tasks like creating, reviving, positioning, and digitization seem effortless. With a track record of over 300+ projects and a team of unwavering dedication, their influence extends to over 200 brands.
Looking Forward: Farren Digital Agency
As Smith Aegis celebrates its fifth anniversary, they are not resting on their laurels. They are poised for greater heights with the launch of their subsidiary company, Farren Digital Agency. Boasting an impressive track record of a 76% conversion rate, an 85% increased engagement rate, and a remarkable tripled impression rate of 93%, Farren is committed to helping small businesses and startups realize their full potential. Their passion lies in creating deeply connected brands through data-driven strategies, fostering stable and successful relationships between businesses and customers.
As Smith Aegis turns five, we invite you to join their pride. Congratulations to the Lions as they continue their remarkable journey of innovation, excellence, and unwavering commitment to their clients’ success.