Microsoft, has appointed Samer Abu Ltaif as the new regional head to drive its digital transformation initiative targeting deals with governments, enterprises, developers and small and medium businesses in Middle East and Africa.
Abu Ltaif, who joined Microsoft in 2004, has held many senior roles within the organisation including regional director for enterprise and partner group across MEA.
Samer Abu Ltaif, the immediate regional general manager of Microsoft Gulf, takes over from Ali Faramawy who has been in charge for 13 years.
“MEA has tremendous potential. As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate,” Ltaif said.
His vision for Microsoft in MEA is to contribute to the economic and social development of the region. “MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity,” says Abu Ltaif. “As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate”.
Microsoft adds that a key part of Abu Ltaif’s role will be to drive the digital transformation agenda of the region across governments, enterprises, developers and small and medium businesses. His leadership will be instrumental in progressing Microsoft’s commitment to empower people, transform businesses, impact societies and fuel a knowledge economy in MEA.
