Sama, a Global data annotation solutions firm has delinked the ongoing court cases touching on its business to its move from content moderation to computer vision and training data for Artificial Intelligence (AI).
Sama formerly known as Samasource said the focus aligns to its mission of creating equal opportunities to people coming from the less privileged background who forms better part of its workforce. The firm claims that currently, content moderation forms only 3 per cent of the company’s workload.
“We are close to exiting completely content moderation tasks, but it has nothing to do with the cases currently in court,” said Liliosa Muturi, Program Manager, Leila Janah Foundation. “Computer vision and training data for AI is a big market, our focus to it will enable us to get more jobs to sustain our core goal of uplifting people from disadvantaged income backgrounds,” she said.
According to Mckinsey state of AI in 2022, and a half decade in review report, the level of investment in AI has increased alongside its rising adoption. For example, five years ago, 40 percent of respondents at organizations using AI reported more than 5 percent of their digital budgets went to AI, whereas now more than half of respondents report that level of investment. Going forward, 63 percent of respondents say they expect their organizations’ investment to increase over the next three years.
“In 2018, manufacturing and risk were the two functions in which the largest shares of respondents reported seeing value from AI use. Today, the biggest reported revenue effects are found in marketing and sales, product and service development, and strategy and corporate finance, and respondents report the highest cost benefits from AI in supply chain management.”
Samasource is a global data annotation firm working with a number of large companies and start-ups, including 25 per cent of Fortune 50 companies. It targets clients in retail, agritech, health, automotive areas based in Europe and the United States of America.
The company also helps developers to build safety features for various tech machines. For instance, how farmers can adopt technology in weeding out unwanted plants intelligently without wasting resources on non-targeted areas.
In July, the court of Appeal declined to suspend the case by the staff who were responsible for reviewing violent and hateful posts on Facebook as employees of Meta’s moderating partner, Samasource.
The moderators sued Meta and Samasource for sacking the entire workforce and blacklisting the laid-off workers.
Meta was challenging the handling of the suit by Kenyan courts, arguing that the Employment and Labour Relations Court (ELRC) assumed jurisdiction of a foreign company by allowing the moderators to sue the company in Kenya.