Ugandan ride-hailing app, SafeBoda, has introduced ‘Electric Boda’ option in its menu.
The new service will be charged within the normal rates, to motivate customers who are conscious of green energy efforts to seize the opportunity. The ordering process is also the same as that of other options.
Broadening their mobility options to include green energy solutions is likely to improve customer satisfaction and attract investment from climate-tech financiers. SafeBoda could also partner with other rising startups that exclusively manufacture electric bikes such as Roam.
SafeBoda resumed operations in Kenya in February this year. The startup had made its first stab into the Kenyan market but due to reduced profit margins and riders’ discontent, they exited in 2020 amidst the COVID-19 pandemic.
‘Electric Boda’ is among the list of prospective ventures that SafeBoda wishes to unveil this year. The transport space, while competitive, is abundant with challenges and gaps that need innovative solutions. SafeBoda is setting its sights on food delivery services, which other giant cab companies have ignored in Uganda.
The ‘Electric Boda’ option may face an array of challenges ranging from lack of charging spots and maintenance facilities. While this is a bold step, intensive cooperation among the startup, private sector co-operations, and the government will be required to sustain the product.
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