The cut-throat competition in Kenya’s Mobile data space is forcing mobile service providers to reconsider their data offers in the market to remain competitive.
Mobile service provider Safaricom is the latest to review its data tariff in an effort to fend off competition and remain dominant in the data space, only days after Telkom Kenya established 200 4G sites within the capital.
According to Safaricom’s Acting Consumer Director Mr Charles Wanjohi, ’’competition is real and competition brings the best out of us, also for our customers they have been saying when we look at what other are offering, we think there is better value there, but we know their network is not up to par. We don’t want to leave you but adjust the value proposition, which is what we have done.’’
Adding that they have to remain market competitive and assuring customers to expect average speeds of about 5MBS.
However, the state of the country could have also played a role in the decision.
‘’This decision has mainly been driven by listening to our consumer, at the end of the day what’s happening in the country now it comes in handy…things are not easy financially.’’ Said Carolyne Kendi, Safaricoms Head of Brand Marketing and communication.
The new tariffs will allow mobile users to continue using mobile WhatsApp even after their data runs out until the expiry of the data duration.
For SH20 Safaricom customers will get 50 MBs and 50 SMS, while for Sh50 they will receive 150 MBS and 150 SMS daily. Weekly and Monthly charges have also been adjust to 350MB for Ksh99, 1GB for Ksh250 and 3GB for Ksh500 and 2GB for Ksh500, 5GB for Ksh1000 and 15GB for Ksh2000 respectively.
