Mobile phone operator Safaricom and Google have partnered to offer subscribers competitive daily data bundles to subscribers seeking to access YouTube content.
The new daily bundle will offer 80 MBs for use on YouTube, which is equivalent to up to 30 minutes of standard definition streaming and up to an hour of low definition streaming. The bundle will be available until the 13th of August 2020.
“More Kenyans are increasingly turning to video consumption on the Internet, with music, comedy, news and sports emerging as the most popular online video content in the country,” said Safaricom Chief Customer Officer Sylvia Mulinge.
The offer comes as more Kenyans shift to working from home and relying on the digital platforms to get informed, entertained, transact and consume digital content.
“Through this proposition, we want to leverage our extensive 4G coverage to ensure that customers who could not previously enjoy the power of the internet can access a new world of content in an affordable manner from the comfort of their phones,” said Safaricom CEO, Peter Ndegwa.
This partnership will provide subscribers to watch their favourite shows, listen to music, learn a skill or develop their passion without the hassle of thinking of their data,” said Mariam Abdullahi, Director, Android and Platforms Partnerships for Africa.
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