Safaricom customers donated 1 Billion Bonga Points worth approximately KSh 330 million in the past two months. A statement from Safaricom reveals that over 600,000 customers redeemed or transferred Bonga points under the Bonga For Good initiative.
Kenyans transferred Bonga points worth KSh 150 million to each other accessing essential goods at 40,000 Lipa Na Mpesa outlets. Household items, food, solar lighting equipment and entertainment devices were the most redeemed items.
Safaricom launched the Bonga for Good campaign on April 3rd, to allow customers extra cashflow to access essential goods. The program raised the value of points to 30 cents per point, to cushion against impacts of the pandemic. In just a month and a half, Kenyans had redeemed over Ksh 200 million.
While the initiative ended on June 4th, Safaricom customers will still be able to redeem points for goods and services at Ksh 20 cents per point.
“Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why [the] redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,” reads a Safaricom statement.
Last month, CEO Ndegwa hinted that Safaricom would partner with FMCGs and Banks to support SMEs through Supply chain financing.