Online property marketplace BuyRentKenya has been acquired by African proptech firm Rushbox Ltd. in a deal that signals renewed consolidation in the region’s digital real estate sector.
- •The transaction, positions Rushbox, which operates leading real estate platforms in Mauritius and Zimbabwe, to deepen its footprint across Sub-Saharan Africa.
- • It also comes as BuyRentKenya’s former parent company, Ringier, streamlines its marketplace portfolio to focus on its core classifieds and jobs platforms under The African Talent Company (TATC).
- •Customer accounts, listings, tools and agent dashboards will remain accessible, while product upgrades will be rolled out progressively.
BuyRentKenya CEO Elizabeth Costabir said the acquisition marks the start of a new chapter for the platform. “We have always focused on connecting Kenyans to reliable, high-quality property options, and joining forces with Rushbox strengthens that commitment,” she said. “Their experience in digital real estate platforms brings fresh energy and capability that will help us serve our users even better.”
Rushbox Director Garth Drummond said the company is keen to build on BuyRentKenya’s strong local presence. “BuyRentKenya has built a reputable platform in the Kenyan market, and we are excited to support the next phase of its growth,” he said. “Our shared focus is to enhance innovation, improve user experience and create even more opportunities for property seekers, agents and developers across the region.”
Ringier described the move as a strategic consolidation aimed at accelerating the growth of its job and talent platforms. Axel Konjack, Ringier’s Head of Marketplaces, said Rushbox’s experience offers “significant synergies” for BuyRentKenya.
The value of the transaction was not disclosed.
