RubiS Energy has officially launched operations in Kenya following the successful acquisition of KenolKobil Plc and Gulf Energy Holdings Ltd in 2019. This will see the rebranding of the Kenol, Gulf, and Kobil service stations into RubiS. The rebranding exercise is expected to end in 2022.
RubiS Energy Kenya will have a network of more than 230 service stations throughout the country.
RubiS is the market leader in the petroleum sales market in Kenya with 21.6 percent market share, ahead of Total with 16.3 percent market share and Vivo Energy with 16.1 percent market share.
The firm will invest between Ksh2.2 billion and Ksh2.7 billion to modernize the existing retail outlets and revamp the convenience store brand, RubiS Express.
According to the group managing director, Jean Bergeron, RubiS Energy Kenya will become the largest supplier of aviation refuelling (JetA1) services for regional and international commercial and cargo carriers, fueling 50 percent of airlines landing at JKIA and Moi International Airport in Mombasa.
RubiS has operations in 41 countries across three continents; Europe, Africa, and the Caribbean. According to Jean Bergeron, the petroleum supplier will strengthen its presence across East Africa through subsidiaries in Burundi, Ethiopia, Rwanda, Uganda, and Zambia.
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