Catch Taxi has expanded its operations to Kenya, as it spreads its wings in the region’s ride-hailing market. Through Kenya, Catch Taxi expects to use its Super App to entrench itself in the East African market.
Entry into the Kenyan market comes after a successful launch in Ethiopia. The Kenyan startup decided to start operations from Ethiopia because of its huge population and attractive market but its whole executive team is Kenyan based at its head offices in Nairobi.
Later, Catch Taxi plans to enter into Sudan and West Africa as part of the bigger dream to have a presence in the sub-Saharan Africa region.
Owned and operated by Africans, the ride-haling company brings local creativity and insights to improve the experience of riders and drivers, backed with affordable pricing.
Mr Nafie Omar, Catch Taxi co-founder and CEO, says the firm’s vision is to have an app that captures local African needs into one super App from ride-hailing to complete ecosystem services.
“Nairobi is Africa’s technological hub. In terms of ride-hailing, Nairobi is a more mature market compared to most cities in Africa,” Mr Omar says. “Our goal at Catch Taxi is to create a footing in all African markets – both young and mature markets. We will be expanding into Sudan next year and West Africa and other Southern African countries later.”
The firm is understood to have raised capital in pre-seed funding from angel investors, giving it financial muscle to market itself and enhance its services.
The aim is to eventually have an everyday app that incorporates all consumer needs from ride-hailing, E-commerce, financial services, travel, hotel booking to delivery services in Africa.
Mr BenardGavana, Head Growth & Expansion, says Catch Taxi has an edge over the other apps. Its platform, for instance, provides an in-app wallet for the drivers allowing immediate withdrawal of cash through M-Pesa on card transactions, something other apps are not currently offering.
Catch Taxi’s disruptive entry into the market aims to ensure strong earnings for its driver-partners, charging drivers only 15% commission per trip. It also comes with an affiliate program that allows third-party drivers, influencers, and ordinary individuals to make passive income.
Catch driver affiliate
“Drivers enrolled as affiliates can be able to earn up Ksh10,000 weekly as extra income depending on the number of rider referrals, says Mr. Gavana. The earnings are made by the divers constantly by getting a percentage of the amount paid on a trip by the rider they referred to.
Simply, a driver refers to a rider to join and make a trip with Catch. The the driver receives a 1% earning on the total amount paid for every trip the rider makes.
Catch driver Registration process
Registering as a Catch Taxi driver. An interested driver with a well-functioning car requires the following: Driver’s passport size photo, national ID, police clearance certificate, driving licence, NTSA PSV badge, Vehicle’s NTSA inspection sticker/report as well as PSV insurance sticker, vehicle back photo and vehicle logbook/ sales agreement.