Mon, 09-Feb 2026

Search news articles
  • Home
  • AllAgricultureBankingAviationEnergyManufacturingTechnologyStartups
  • Geopolitics
  • Kenya Business NewsAfrican Business NewsGlobal News
  • Press Releases
  • Shows
Subscribe
Events
Subscribe
  • Home
  • AllAgricultureBankingAviationEnergyManufacturingTechnologyStartups
  • Geopolitics

    Contact Us

    Media Queries & Partnerships:[email protected]

    About Us

    We are a leading integrated digital content platform providing in-depth business and financial news across Sub-Saharan Africa & the globe.

    Disclaimer

    The information contained in this website is for general information purposes only.
    © 2026 Wallstreet Africa Technologies LTD.. All Rights Reserved.
    1.0.32

    Reasons Why Gold is a Popular Alternative Asset

    Business
    By Business Reporter
    - January 20, 2017
    - January 20, 2017
    Forex Trading
    Reasons Why Gold is a Popular Alternative Asset

    Not only is gold one of the most precious components in the universe, but it is also one of the world’s oldest and most significant investments. Many investors consider gold in its physical form to be the most liquid asset and an inflation hedge. In addition, it is a store of value that you can hold for an extended period. Hence, it is often a sought-after asset class and can compete with specific stocks in value. 

    Why Choose Gold as an Alternative Asset?

    If you intend to expand your investment portfolio, below are a few reasons you should add gold to your assets.

    1. •Gold Is Not Affected by Inflation or Deflation

    The fact that gold is not dependent on any currency makes it stand out the most as an investment. Even if the United States experiences hyperinflation and the dollar’s value plummets to almost nothing, you can still purchase gold using other currencies. Gold maintains its value in different regions of the world while being able to resist inflation. The precious metal can stand even in the collapse of an entire nation’s financial system.

    1. •Diversifier

    Another reason gold should be on the radar of your investment is that it is an asset perfect for diversification reasons. Other investments like stocks are volatile and highly dependent on the economy’s status and specific sectors’ performance. However, gold doesn’t move in tandem with the global market’s trends. Therefore, when considering its inflation hedging powers, gold performs better when the economic outlook is less than optimistic.

    1. •Avails Opportunities in the Gold Stock Market

    The price movements of gold typically reflect partially in the values of gold stocks. As a result, gold stocks have the potential to keep their profitability even when the price of gold is low. In addition, a significant number of gold mining businesses also pay out considerable dividends. These dividends can serve as an additional incentive for investors to acquire gold mining stocks rather than actual gold.

    1. •Liquidity

    Gold is an asset considered to be remarkably liquid. You can liquidate your holdings and convert them into cash if you choose. In addition, you can sell off your holdings one item at a time. One of the reasons gold is such an excellent alternative to cash is because of its liquidity. If you believe that the money deposited in the bank is not producing satisfactory returns, you may be interested in purchasing gold.

    1. •Attractive Insurance Asset

    Gold’s value is relatively unaffected by adverse economic conditions or turbulent geopolitical situations, making it an attractive insurance asset. When major world powers compete for influence, people typically seek refuge. Gold prices, on average, have a better performance during these events than prices of other securities.

    Conclusion

    Gold is an asset that is highly liquid and uncorrelated with other assets. Since it has a very low correlation with other assets and sometimes even a negative correlation, it is an effective volatility hedge you can purchase. Gold investments should also pay off inflation returns, especially if monetary policy results in hyperinflation.

    The Kenyan Wall Street

    We are a leading integrated digital content platform providing in-depth business and financial news across Africa & the globeSubscribe
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...
    Loading...

    Your edge in markets, powered by AI

    Explore cutting-edge insights with our AI assistant, delivering real-time analysis, personalized news, and in-depth answers at your fingertips.

    Sign Up

    Show me today’s top trades

    Explain the market in simple terms

    What’s my next smart move?

    Report Issue

    Wall Street Africa Business Intelligence

    Access exclusive news, expert analysis, and tools designed to give investors an edge.

    Fixed Income

    Real-time bond pricing with instant calculations, auction data, yield curves, and trend analysis for Africa’s fixed-income markets.

    Local and Global Insights

    Unique perspective with a blend of local and global news and analysis, tailored for African investors.

    Real-Time Economic Indicators

    Monitor inflation, currency movements, and other key economic indicators for African countries.

    Interactive Data for Local Markets

    Visualize trends and compare markets across Africa with interactive charts and tools.
    Wallstreet Africa
    Wallstreet Africa
    Wallstreet Africa