A customer spent KSh 119, 000 on one order for alcoholic drinks, while another ordered 280 items from Chandarana Foodplus, via Uber Eats last year, the platform’s 2024 Annual Cravings Report shows.
- •Orders rose by 88% compared to 2023 figures, with the most ordered items from retail stores being milk, baking flour and maize flour.
- •Food customers mainly ordered local dishes such as chicken biryani, beef pilau, mutton biryani, chicken pilau, and maharagwe ya nazi with chapatis.
- •A previous report indicated that majority of customers use the app to discover new restaurants and try out new dishes while the new report indicates some established habits among customers.
“Year after year, it’s become increasingly clear that consumers love to take advantage of our customization features to ensure every order satisfies their cravings,” Kui Mbugua, General Manager – Uber Eats said.
As delivery services become more ubiquitous, some of the 2024 indicates shifting habits among customers, including relying almost exclusively on such services for shopping. For example, one customer ordered items through the app for 305 days, while a rider took more than 6500 trips-about 18 trips a day- in 2024.
In Uber Eats’ economic impact report released in November last year, about 70% of individuals using the platform stated that food deliveries had become more convenient, saving customers 448,000 hours in a year. The report also outlined several ripple effects, including KSh 534 million in additional value for restaurants and eaters, and a KSh 167 million boost in the country’s nighttime economy.
A study by the Competition Authority of Kenya (CAK) places Uber Eats third in market share with 21%, following Glovo and Jumia Food at 33% and 23% respectively.
