Nation Media Group has announced a Sh150 million investment in a new digital publishing system, Newscycle solutions. The company says the new system is part of its agenda in becoming a “modern twenty-first century digital content company.”
According to NMG, the new digital publishing system is the first in Africa and it is used by more than 70 percent of the biggest news media companies in the world.
“The publishing system will enable NMG to exploit [its] strengths and optimise [its] media assets across all platforms. More specifically, the system will enhance and redefine content management such as convergence, advertising management, subscription management, and mobile solutions,” NMG says in a statement.
NMG’s announcement comes at a time when NMG has been going through a rough patch, with staff layoffs taking place over the past two years. Therefore, the Group hopes that this new digital publishing system will increase traffic and revenue for the business while strengthening its existing businesses. The system will also enable the Group to give consumers and advertisers special offers.
The transformation is being undertaken in partnership with Newscycle Solution, a software development company from the US. The integration process will take about nine months.
NMG obtained its present publishing system in 2006.
“We will continue to prioritise our resources and investments in content development, monetisation and innovation in line with emerging ways that new age consumers are consuming media. We wish to reassure our stakeholders that we continue to be committed to delivering value in line with their expectations,” Stephen Gitagama, acting NMG CEO said.
NMG’s share price remained at Sh103 at yesterday’s end-of-day statistics.