The Nation Media Group has launched its digital brand Nation.Africa as part of its digital transformation. The new platform will enable the media group to deliver news across mobile channels. The media group will also redesign its legacy media, changing the appearance and content of its newspapers.
Nation.Africa will also mark the media group’s transition to paid content, diversifying its revenue base from advertising, which is dwindling globally.
Speaking on the transformation in a memo to all staff, Nation Media Group CEO Stephen Gitagama said “I am delighted to announce the beginning of our digital transformation journey through the phased launch of our digital brand Nation.Africa. This digital brand will be our pathway towards the monetization of digital content and taking up leadership in the mobile publishing landscape in Africa.”
Nation Media Breathes New Life to its Newspapers.
The transformation to a digital brand is also necessary, owing to the changing role of newspapers in today’ journalism. Social media is now the centre of breaking news, a position once monopolized by newspapers.
As a result, Nation will redesign its newspapers to focus on exclusive stories and analysis targeting a broader demographic, adding a new design to its papers. CEO Gitagama announced that readers should expect the latest designs on August 1, in the Saturday Nation and other newspaper issues to follow.
“In this regard, we have not left our print readers behind; we will [be] providing them with stronger redesigned Nation newspapers. The Nations have undergone a redesign and on Saturday, August 1, 2020, Saturday Nation will be launched to the market, Sunday Nation on Sunday, August 2, 2020, and Daily Nation on Monday, August 3, 2020,” Nation Media Group’s CEO said.