Naivas supermarket in partnership with Africa’s leading payment solutions provider Interswitch East Africa (K) Ltd has launched its Digital Retail Strategy with the roll out of its payment network ‘Naivas Pay’.
‘Naivas Pay’ allows customers to pay directly from their Bank account via multiple channels such as mobile, internet, card and cardless at the till. It will not only eliminate the merchants’ reliance on costly point of sale devices but also remove the dangers and logistical issues of handling cash on daily sales.
Speaking on the solution, Naivas Supermarket chain COO Willy Kimani said “Naivas Pay which we are launching today is part of our larger Retail Strategy. We believe going digital is neither a project nor a phase of our strategy but rather a mindset in what we do every day for our customers. We are proud to pioneer this service that will allow us as merchants to gain more control in how we receive payments.”
Speaking on the partnership – Interswitch East Africa CEO Paul Ndichu said “We’re passionate about customer experiences and digitization. Creating solutions like the Naivas Pay we as Africa’s premier fintech solutions provider are bringing to our partners new solutions. The market in Kenya is at about 30% modern trade, this solution allows Naivas to tap into and grow this sector while minimizing on its costs and always staying connected to their end consumer.
Naivas rolled out this service on October 1St 2017 at their Westlands and Ciata Mall on Kiambu Rd. outlets. The customer will be able to make card, mobile and card-less payments efficiently and effortlessly. The solution will most importantly allow Naivas to know their customer shopping habits and offer additional convenient collection centers/points which will improve the customer experience.
According to Oxford Business Group, Kenya ranks as the second-highest formalized retail sector and the average value of consumer spending has risen as much as 67% in the past five years, making it Africa’s fastest-growing retail market.
Increasing urbanization and rising levels of disposable income have fueled growth in Kenya’s retail sector in 2016 and beyond, as demand for quality outlets and a broader range of shopping options drives the construction of floor space. Combined with an increasing appetite for faster and more convenient payment methods, Kenya’s retail market continues to show strong signs of growth.
