As at the end of FY 19, MultiChoice Kenya had contributed $573.8 million in direct and indirect investment to the Kenyan GDP for the period 1 April 2015 – 31 March 2019. In the last financial year, the firm paid a total of $17.5 million in direct taxes and $69.6 million in indirect taxes.
Records from the company show that over the last five years, the firm has injected $203.6 million throughout the value chain to distributors, installers and ancillary suppliers for its operations. The investment also caters for ongoing distribution of devices, transmission masts and ancillary suppliers. The company invested $34.2 million for distributors and installers with $23.7 million adjacent contributions from ancillary suppliers.
The firm engages 220 agents, 140 Electronic Service Partners, 260 dealers and 800 installers for selling decoders and completing installations. Further currently has 250 full-time employees in Kenya and another 220 working in support roles as call centre and sales assistants throughout the country.
The company’s total investment in the local content industry over the past five years amounts to $138 million, which has been spent on Maisha Magic channels and infrastructure investments to ensure premium local entertainment for customers.
MultiChoice says it has $33.8 million worth of content in their library, which has either been produced, acquired or commissioned. So far, its activities have impacted approximately 200,000 lives through productions, acquisition and commissioning of local shows. This amounts to a total of $81.7 million in GDP uplift from employment generated through the support of the local content industry.
MultiChoice Kenya is a pioneer public-private partnership set up in 1995 as a joint venture between Kenya Broadcasting Corporation and MultiChoice Africa. It offers entertainment services through DStv, GOtv and Showmax platforms.