Meta and an e-commerce venture between India’s Reliance Retail and Jio Platforms are bringing grocery shopping to WhatsApp in what they said was a global-first end-to-end shopping experience on the popular instant messaging platform.
JioMart on WhatsApp will enable people in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog. Shoppers can add items to their cart and make a payment to complete the purchase — all without leaving the WhatsApp chat.
The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways, fueling economic growth in the country.
People in India can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number on WhatsApp.
WhatsApp, which is used by about half a billion Indians each month, got the approval to extend its UPI-powered payments service to 100 million users in the country earlier this year after several delays and setbacks.
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