Kenyan content creators on Facebook can now run ads when streaming their videos and reels, allowing them to earn money in the process.
- This is after the tech giant released a statement highlighting this new feature as part of Meta’s dedication to support creatives in the continent.
- Some of the ads that creators can utilize in their in-stream videos include pre-roll ads (which play before a video starts), Mid-roll ads (which play during videos), Image ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).
- Creators who wish to utilize this form of content monetization are required to have a minimum of 5,000 followers, must be of legal age, and should adhere to the platform’s policies on monetization and content.
“Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators,” said Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta.
The ads can also be seamlessly incorporated into Facebook reels, a short-form video option that Meta introduced to compete with YouTube shorts and TikTok. The monetization option supports more than 30 languages including Swahili, an advantage that creators in Kenya will leverage on with ease.
Earlier this year, President William Ruto met with Facebook’s management to discuss how the platform can be monetized by content creators who want to optimize their talents by earning an income from it. Meta announced that the feature would be available for Kenyan content creators starting June this year.
Latest data from Statista reveal that there are over 14 million Kenyans on Facebook, representing 24.4% of the total country’s population. Content creators ranging from comedians, dancers, and business influencers have dominated the platform to reach wider audiences – the monetization move set to boost their activity.
Facebook may also need to incorporate itself with local payment platforms like M-Pesa to ensure maximum convenience for Kenyan creators. Meta also has opened up monetization opportunities for creators in Nigeria and Ghana this year. The move is likely meant to salvage its market share in the emerging young population that is the backbone of TikTok’s rapid growth.
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