Advertising technology firm MediaPal has emerged as the overall winner under the Disruptive Marketing (Tech marketing) category at this year’s Marketing Society of Kenya (MSK) awards held in Nairobi over the weekend.
The winning campaign was a partnership between MediaPal, GroupM Africa and United Nations High Commissioner for Refugees (UNHCR) for 2020 Ramadan donation campaign for refugees allowing them to feel like part of the community during Ramadan period.
The firm won the award through the use of its innovative advertising format (AdCommerce) that combined the use of programmatic advertising technology putting the Ramadan donation plea Infront of well-wishers online with mobile money technology such as MPesa, Airtel Money allowing online users to make donations instantly on the Ad banner.
The advertising format allows users to enter their phone number and amount which launches the mobile money STK prompt to complete the purchase or donation from the banner advertisement.
“We feel so proud to be the overall winner under the disruptive marketing category. I owe this award to the dedicated team at MediaPal who are bold and expressive with technology and our customers who believe in us and challenge us leading us to such innovations,” said MediaPal Co-founder and Chief executive Maurice Juma.
MediaPal & Twitter Partnership
The technology firm is winning the award barely a few weeks after it became the first African Ad technology company to be approved for Twitter Advertising by Twitter Global.
This means that MediaPal is able to build advanced tailored features for brands on top of Twitter audiences.
MediaPal being fully integrated with Twitter Ads means the power of Twitter audiences is now on the hands of brands with full control and enhanced campaign performance.
About Media Pal
Established in 2017 MediaPal has grown into a data-driven omnichannel programmatic advertising platform with a global reach that innovates the way brands communicate to audiences in the digital economy. MediaPal focuses on programmatic advertising which is the use of data to segment audiences online. Programmatic technology can identify what resonates with an individual and target them on the sites/apps they are most likely to engage with and at the time they are most likely to engage making advertising feel timely rather than intrusive. MediaPal Programmatic advertising allows advertisers to only pay for advertisements delivered to the right people at the right time and guarantees viewership, brand safety and reach to the quality audience using premium data.