Kwely, a Senegal-based B2B marketplace has raised an additional $700,000 in latest Series Seed round of funding, completing its $1 million Seed round.
Investors who took part in this round of funding include WIC Capital, Loftyinc Capital, Afropreneur Angels, Haskè Ventures and other angel investors.
Initial investors including DNA Capital, the Lead Investor, and UMA Ventures had participated in the first $250,000 part of the round in July 2021.
As the company prepares to launch its digital platform and bring to market the various brands in its portfolio, it will use this new round of funding to support its marketing and distribution efforts. Specifically, the areas that the company will focus on are:
- •Marketing and distribution of over 200 Stock Keeping Units (SKU) it currently exclusively represents
- •Launch of its B2B wholesale digital platform
- •Implementation and launch of its packaging services facility
At Haskè Ventures, we believe that Kwely’s work is going to be a game-changer for all things Made-in-Africa and the global distribution of products at-scale. Kwely is the first African startup to provide enhanced product design and distribution services to local companies. We believe that Kwely’s digitally enabled B2B platform is the missing link to unleash distribution based on global norms and standards.
Abdourahmane Diop, CEO at Haskè Ventures.
Started in early 2020, Kwely’s technology platform has validated over 200 products that are locally produced. Through its distribution platform, Kwely aims to position high quality Made In Africa products on the shelves and counters of major international retailers, hotels, airports, specialty stores and restaurants.
The company is preparing to launch its packaging studio which will offer filling, packaging, labeling and distribution services with a high standard of quality and adherence to global requirements such as the U.S. Food & Drug Administration and other international Consumer Packaged Goods standardization agencies and certification bodies.
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