Kenya’s APA Insurance has turned to IBM’s business intelligence solutions to ensure an improved customer experience. This includes quicker claims processing, more relevant premiums to ensure customer satisfaction, and retention of its medical customers.
APA Insurance manages large volumes of data on policies, policy holders, risk assessment and claims histories. Collating this information and transforming it into information from which management could derive real insights, proved difficult. IBM, with its business partner, Comztech, engaged with APA stakeholders a software to help solve the challenges the Insurance provider was facing.
Additionally, APA Insurance needed to have a single view of their health client database to assist them with improved product offerings based on client experience and requirements. As part of the solution, IBM has continued to evaluate APA’s adoption and integration.
“The solution offers the entire business intelligence stack needed to visualize APA’s data. Its smarter, self service capabilities and the continuous availability of APA Insurance team made the implementation seamless,” Felix Munyoki, Comztech Systems Engineer said.
A report published by the International Institute for Analytics (IIA) in 2017 found that the insurance industry internationally is having a difficult time making sense of all the data they gather, IBM Cognos BI provides organizations fast access to data insights. The suite of tools enables users to explore, query, manage and create intuitive data visualization reports that help them begin making data-driven decisions.
“By leveraging IBM Analytics to mine and analyze data, APA has been able to discover new reliable insights and trends in a timely manner, offering a single source of truth. This has helped to improve customer service, claims settlement, and ultimately improved customer loyalty has enhanced the company’s bottom line,” Nik Nesbitt, Country General Manager, IBM East Africa said.
