SuperFluid Labs, a SAAS provider of data analytics and artificial intelligence solutions, has secured funding from German-based GreenTec to expand their offerings targeting e-commerce clients.
The funding (amount not revealed) will also allow the Kenyan startup to capture transactional data from multiple sources in order to develop robust market-focused credit scoring models.
“This will provide the company with a competitive advantage over international agencies which do not have models customized for African markets and over Africa-based scoring companies that are limited by their regional presence,” said GreenTec in a statement.
SuperFluid, founded in 2015, has developed a comprehensive data analytics platform that can assess credit scores and provide business intelligence more effectively through Big Data and artificial intelligence.
The SuperFluid team consists of data scientists, engineers, and mathematicians; who have built a proprietary technology platform that mines customer transactional data to automatically reveal customer behaviors and trends (including credit risk and defaults), as well as, helping institutions to enhance engagement, reduce churn risk, and increase overall profitability. The company’s mission is to bring AI to businesses and consumers to drive economic growth and opportunities.
The company has already established a successful consulting business providing their analytics services to micro-finance institutions such as responsAbility, as well as traditional banks like Fidelity Bank (Ghana) and NIC Bank (Kenya).
Other Kenyan startups backed by GreenTec are Bismart, an InsurTech platform, and Netwookie, a recruitment platform.
