Caboda, a Kenyan youth-owned company is the new entrant in the ride-hailing market and has already started recruiting drivers in 6 towns as it seeks
Ms. Eve Karuere, the Co-Founder and Chief Disruptor of Caboda states that the firm is currently on boarding captains (drivers) in Eldoret, Nairobi, Nakuru, Malindi, Mombasa and Nyeri and more captains will be recruited in 7 major towns within the second half of the year.
In order to set it apart from the rest of the giant firms, Ms Karuere noted that the firm has rolled out the DAS (Drive and Save) model where from the 12% commission charged from the services, 10% goes to the firm’s while the 2% is segregated as savings for the driver.
Caboda will also roll out a cryptocurrency payment gateway as well as a unique entertainment experience for its riders.
“We are a new entrant into the mobility scene that is dominated by global giants and entities backed by deep-pocketed corporate Goliaths. We, however, are not afraid of being the underdog.” she noted.
“We are in discussions with other firms to create a one-stop integrated platform that will define the future of work in Kenya and Africa. Mobility is just an entry point. We are So Much More,” she added.
As part of the firm’s strategy to be digital, Mr. Edgar Osiemo, the firm’s Co-Founder and CXO said that the firm allows the captains (drivers) to enroll real time without the need to access analogue materials during the onboarding process.
“Our platform enables them to efficiently enrol from the comfort of their seat or from their base eliminating the analogue paper printing and queueing processes that occur at our competitors’ premises. Our verification is done real time using the digital tools provided by the Government of Kenya e.g. at KRA and NTSA