Kenya-based Influencer Marketing Platform, AIfluence Inc, has closed $1 million in Seed funding round led by Dubai-based EQ2 Ventures, and joined by Antler East Africa, Nigerian VC OUI Capital, ArabyAds and a European family office.
The startup says the funds will be used to expand into the rest of Africa, Middle East & Asia by the end of 2021, and to further invest into AIfluence’s tech and SaaS platform.
According to Patrick Thiriet CEO of EQ2 Ventures “People are the new media in today’s digital world, and AIfluence is uniquely positioned to turn this reality into tangible results for advertisers. We’ve been impressed by the team’s obsession to use data in order to spread authentic and relevant messages to the right audience. This is what advertising should always be. We’re looking forward to AIfluence’s journey ahead.”
Melalite Ayenew, Antler East Africa’s Partner added “We are excited to see local founders with deep expertise in the African market take a global problem head on, and in a short time demonstrate a tech solution that is fast attracting demand in Africa and beyond”.
AIfluence Co-founder and CEO Nelson Aseka, remarked “We are at the cusp of a revolution, globally the way marketing works is changing. We find ourselves at an intersection of advanced technology and the fastest growing region in the world in terms of digital and social media penetration.”
