Kenya Airways says it has announced the adoption of the Altea Network Revenue Management System (ANRMS) implemented by Amadeus.
According to the airline’s CEO, Sebastian Mikosz, the new system will optimize booking returns and increase revenues.
Moreover, Mikosz says the new technology will enable prediction of customer behaviour thus deeper understanding and availing competitive fares.
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The system optimizes the return from all bookings made thus increasing the overall airline revenues. In this case, the troubled airline hopes to use the new system to bounce back to profitability.
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Kenya Airways has been facing challenges in balancing between late booking high yield markets and the early market booking low yield markets. Therefore, leveraging on the new system will enable KQ to remain competitive as it maximizes late high yielding demand while still catering for early booking traffic.
