Kenchic, a dominant player in Kenya’s poultry market, has launched Kenchic Mtaani’ butcheries to formalise the meat distribution sector and expand access.
- •The butcheries have been rolled out in key urban and peri-urban locations including Rongai, Utawala, Syokimau, Thika, Karen, Eldoret, and Narok.
- •By establishing its own network of butcheries, Kenchic seeks to exert greater control over the supply chain from farm to the counter.
- •The company says the locations have been selected based on foot traffic and proximity to growing residential zones.
“Our priority has always been the health of our consumers and the communities we serve. The introduction of Kenchic Butcheries is our response to the growing demand for trusted, safe, and nutritious protein options in the face of rising food safety issues in the country,” said Jim Tozer, Managing Director, Kenchic.
Each Kenchic Mtaani outlet stocks Halaal-certified chicken and beef products, with plans to expand into goat, lamb, and fish. Kenya’s per capita poultry consumption remains among the lowest globally, a challenge Kenchic is positioning itself to address by offering traceable, hygienic meat at price points tailored to the mass market.
The company did not disclose investment figures or the total number of outlets planned. However, the expansion signals a deeper commitment to branded retail and may intensify competition in Kenya’s informal meat market, which remains largely unregulated.