The Kenya Bankers Association (KBA) has today launched a public awareness campaign designed to educate consumers on measures of preventing fraud across online channels as the country makes efforts to contain the coronavirus disease.
The campaign, dubbed Kaa Chonjo, seeks to promote safety messages that focus on emerging security risks, particularly those that have arisen from the increased use of a card, mobile and online banking channels in this period. It will also seek to sensitize the public on the secure use of ATMs.
For the initiative, KBA has partnered with various financial service institutions, the payments industry, the retail sector, stakeholders in the card service industry, consumer organizations, and
internet service providers.
These include Mastercard, PesaLink, Jamii Telecommunications Limited, Retail Trade Association of Kenya, and Consumer Grassroots Association.
These collaborations are particularly crucial at this time when all of us are being called upon to utilize payment cards, mobile, and online banking platforms to reduce the spread of disease through physical currency exchange.KBA Chief Executive Officer Dr. Habil Olaka
Some of the new threats the campaign seeks to address include social engineering, phishing email links, identity theft, and data breaches.
This campaign not only seeks to educate card users on the significant role that they play in ensuring their safety during online and physical payments but also equips them with the information and tools need to stay safe.Mastercard East Africa Country Manager Mr. Adam Jones
The Kaa Chonjo campaign has been around for more than seven years now. It was initiated on the premise of the importance of empowering the consumer as the final arsenal in the war against fraud.
KBA is the umbrella body of the institutions licensed and regulated by the CBK, with a current membership of 46 financial institutions.