Jumia is offering new customers on its platform the opportunity to purchase Amaize Unga for only Sh1 with free delivery in Nairobi to boost e-commerce in Kenya. The offer will run from 18 to 24 June 2018 during the ‘Try Jumia for Free’ campaign.
Jumia managing director Sam Chappatte said: “Our ‘Try Jumia for Free’ campaign is in line with the government’s initiative to create awareness in e-commerce sites such as Jumia. We recognise the strength of this initiative and, as a result, have made it possible for 10,000 customers to experience an online order for the first time for only 1 bob.”
Jumia’s campaign aims to eradicate the perceived barriers to online shopping while offering customers the ideal online shopping experience for free. Current customers in major towns across Kenya will also enjoy free delivery throughout the week.
According to its press release, Jumia’s market share in day-to-day essentials category has increased as fast moving consumer goods continue to grow rapidly. This is the category with the greatest share of repeat purchases on the online platform.
