Jumia Kenya is set to hold a home makeover campaign to give households the chance to replace their old home appliances with fresh and new stuff. The campaign comes at a time when the e-commerce platform discovered through an online survey that 70 percent of Kenyan households hold on to home appliances beyond their lifespan because of sentimental value and uniqueness.
17 percent of households said they replace their home appliances in less than three years while 13 percent said they replace their home appliances between 4 and 7 years.
“Large home appliances like dishwashers, microwaves, washing machines, refrigerators and furniture have an average lifespan of up to 10 years. They are a major investment for customers, and therefore people look for brands that will last […],” Benard Kimutai, Jumia’s Head of Home and Living Appliances said.
According to Jumia Kenya, it is important to know the lifespan of your home appliances so as to replace them once the duration is over. For instance, non-stick pans and pots have a 5-year lifespan before they totally peel.
However, Ramtons is of the opinion that households do not need to replace their home appliances as long as they are working well. But if the technology changes and brings with it better features, then replacing an appliance would make more sense.
The Big Home Makeover Campaign
Jumia’s home makeover campaign offers a 60 percent discount on home appliances and other items and the chance for someone to win a home makeover worth Sh200,000. Additionally, Jumia will provide next-day-delivery where you can pay cash once the delivery arrives. Orders of more than Sh4,000 will be placed under the Jumia Express logo.
During the campaign, Jumia will also be offering flash sales from 8 am where you can find awesome deals on mattresses, cookers, and televisions. What’s more, Jumia is willing to pay you the difference if you can get the same item cheaper somewhere else.
Other interesting perks are the opportunity to spin the Wheel of Favour and save more, 1 million assortment items to choose from, the chance to get vouchers and shop for less and get a bonus for telling a friend to tell friends.
Jumia will also be introducing for the first time teleshopping on NTV. You should stay tuned to get amazing deals.
The main brands being sold during the campaign are Ramtons, Bruhm, Saturn, Black & Decker, Tefal, Samsung, Philips, and Bosch.
Look out for #JazaNyumbaNaJumia to find out more information about the campaign.
